Chapter 14: Customer Touchpoints—Strengthening Circularity Through Direct Engagement

In this episode of the Circular Economy Excellence podcast, I introduce Chapter 14 of my book, Circular Economy Opportunities and Pathways for Manufacturers –Manufacturing Renewed, where we explore how Customer Touchpoints are essential for making circular businessmodels work.Join me as two AI-powered voices discuss: Why manufacturers must move beyond the traditional "sell and forget" mindset How direct customer engagement extends product life and improves circularity The role of digital touchpoints in enabling repair, reuse, and service-based models How capturing user data fuels Data-Driven Circularity, a concept covered in Chapter 16Building strong customer relationships isn’t just about retention—it’s about unlocking new circular value streams.Buy my book to get the full insight and for ongoing updates on the digitization of the circular economy. Visit circularpathwaysbook.com.

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