Chapter 5: Redistribute—Keeping Products in Motion and Maximizing Value

In this episode of the Circular Economy Excellencepodcast, I explore Chapter 5 of my book, Circular EconomyOpportunities and Pathways for Manufacturers – Manufacturing Renewed, focusing on the 2nd R—Redistribute. In a circular economy, value doesn’t end at the first sale—redistribution through recommerce, reuse, and sharingmodels allow manufacturers to extend product lifecycles, reduce waste, and unlock new revenue streams.Join me as two AI-powered voices discuss how businesses can move beyond "sell and forget" by integrating Product as a Service (PaaS), leveraging digital platforms, and collaborating across supply chains to keep products in motion. Learn how redistribution can boost profitability, meet growing consumer demand for sustainable options, and solidify a company’s role in the circular economy.To learn more or get the book, visit circularpathwaysbook.com.

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