[Marketing] Digital, Traditional, and Best Practices for Marketing in Optometry

Kate Virzi is the Director of Sales & Client Success at Marketing4ECPs, a digital marketing agency that helps eye care professionals grow their practices. With over 15 years of experience in sales, advertising, and client strategy, Kate has extensive expertise in helping businesses grow. She leads initiatives focused on driving patient acquisition, strengthening brands, and increasing revenue across North America. Dedicated to building long-term, value-driven relationships, she works closely with clients to create strategies that deliver measurable results.In this episode…Marketing in optometry is evolving faster than ever, from traditional ads to digital platforms that meet patients where they are. With so many channels available, how can eye care practices know where to focus their time and budget for the best results?According to Kate Virzi, a seasoned marketing leader with over 15 years of experience, the key is understanding that marketing is both a science and a story. She highlights the importance of creating authentic connections through digital tools like email and video while maintaining a consistent, trust-building online presence. Kate also stresses that success comes from patience, data-driven decisions, and aligning marketing with long-term business goals.In this episode of the Cleinman Connect Podcast, Kevin Wilhelm and Kim Carson sit down with Kate Virzi, Director of Sales & Client Success at Marketing4ECPs, to discuss digital, traditional, and best practices for marketing in optometry. They explore how to optimize websites for conversion, where to invest marketing budgets, and why consistency between in-person and online experiences builds trust. Kate also shares how content, SEO, and social media can work together to attract and retain patients.

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