Marketing Dry Eye Equipment & Treatments in Your Practice With Dennis Evans Jr.

Dennis Evans Jr. is the Director of Professional Relations at DryEye Rescue, a company that helps eye care providers expand their dry eye services and supply doctor-recommended products. He leads provider development and practice implementation initiatives to support doctors in boosting patient compliance and revenue. Under his guidance, DryEye Rescue offers turnkey solutions like kiosk displays, product referral systems, and drop-shipping to simplify in-office sales. Dennis also works on partnerships and marketing programs to funnel patients into local providers.In this episode…Dry eye disease is one of the most common yet misunderstood challenges in optometry. Patients often turn to at-home remedies without realizing the connection between those simple treatments and more advanced in-office procedures. How can practices turn everyday product use into a gateway for stronger patient relationships and sustainable growth?According to Dennis Evans Jr., a leader in scaling innovative eye care solutions, at-home treatments do more than relieve symptoms — they create awareness and trust that leads patients back for higher-level procedures. He highlights how kiosks, affiliate programs, and easy access to over-the-counter products shift the conversation, allowing patients to bring up dry eye concerns before doctors do. This model transforms cold calls and patient skepticism into demand for advanced services.In this episode of the Cleinman Connect Podcast, Kim Carson sits down with Dennis Evans Jr., Director of Professional Relations at DryEye Rescue, to discuss how at-home treatments drive in-office growth in optometry. They explore why awareness starts outside the exam room, how flexible programs help practices scale, and what makes the dental care model a blueprint for optometry. Dennis also shares lessons from DryEye Rescue’s rapid nationwide growth.

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