The Strategy-First Approach To Rebranding Your Business With Kehna Kelly

Kehna Kelly is the Team Lead of Creative Services at POD Marketing, a company specializing in innovative branding and marketing solutions for businesses in the eye care industry. With over 10 years of experience in branding and design, Kehna has led creative strategy for brands such as POD Marketing, Free Smile Shop Dental Marketing, and recently spearheaded the successful rebrand of Cleinman. She is known for her unique strategy-first approach, empowering her team of designers, writers, editors, and videographers to elevate the creative experience for clients.In this episode…Sometimes a business outgrows the story it’s been telling. The visuals feel dated, the message drifts, or the brand no longer reflects the experience customers actually have. But how do you know when it’s time for a refresh, and how does a thoughtful rebrand really begin?According to Kehna Kelly, a seasoned creative strategist, it starts with a clear and honest answer to why. Drawing from her experience leading branding work across many practices, she explains that every successful rebrand begins long before choosing colors or sketching logos. It starts with asking what’s working, what isn’t, and what people truly feel when they interact with the business. For her, the deeper purpose behind the brand becomes the foundation that makes every creative decision more intentional and impactful.In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Kehna Kelly, Team Lead of Creative Services at POD Marketing, to discuss how a strategy-first approach transforms a rebrand. They break down how to uncover the real “why” behind brand challenges, how to build a brand world that guides design and voice, and how to recognize the signals that it’s time for a brand evolution. Kehna also gives advice on bringing brand experience to life through meaningful touchpoints.

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