Why Europe Is Fleeing The Cloud

European organizations are increasingly questioning their reliance on US hyperscalers like AWS, Microsoft, and Google amid growing geopolitical tensions and uncertainty. At April's KubeCon EU event, discussions highlighted a surging interest in alternative cloud providers driven by several pressing concerns: unreliable US policies, escalating pricing due to tariffs, and fears of espionage. The unpredictable nature of decisions under leaders like Donald Trump has amplified the urgency for companies to protect their operations and data from potential disruptions. Prominent figures like Mark Boost, CEO of UK-based Civo, and Frank Karlitschek of Nextcloud noted a sharp rise in inquiries about sovereign cloud services. Customers fear the US administration's ability to abruptly cut off services, access confidential data, or impose unforeseen regulations. These concerns are paired with frustrations over the dominant "oligopoly" of US providers, who hold approximately 70% of Europe's cloud market. Transitioning away, however, isn't easy. Migration timelines often span months or years, requiring a phased, strategic approach. Yet, motivated by fears of losing control of their data, some organizations are seeking rapid moves. As geopolitical shifts create significant anxiety, leaders argue this could accelerate Europe's push toward building a sovereign, competitive cloud ecosystem, offering alternatives to US dominance.

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