Tech Buying Motivations Shift, Industries Undergo Radical Change | Uphoff on Industry

The Big Themes:Speaking the Same Language: Decision-makers accelerate change by embracing industry and vertical cloud with vendors who can understand the transformation of their industries to co-create to grow the business.Buyer Motivations Are Shifting: Vendors need to understand the expectations of today's companies to fulfill promises to ensure they can deliver on the benefits to customers.Features and Function, Not Pricing: Not a new concept. However, decision-makers in the marketplace are experiencing a level of change behind technology-driven features for their P&L.The Big Quote: "…I do think if there's a shift in…who actually sits around that, that boardroom table, I think there's a substantial shift there today, and an exciting one actually for a lot of companies, as long as they can adapt to it."This episode is brought to you by BMC Software. Visit Cloud Wars for more.

There are no comments yet.

Please log in to write the first comment.