The Goldilocks Software Strategy | Tinder on Customers

The Big Themes:Like Goldilocks' testing out the three different sized chairs: This one is too big, this one is too small—this one is JUST RIGHT. Mid-size businesses need solutions and partners that are "just right" for them.McKinsey has reported: What mid-size enterprises really need to realize their growth potential is "the ability to access foreign markets, increase operational efficiency and adopt growth-enabling technologies."Big idea: Businesses need to choose software that is flexible, agile, and facilitates collaboration – especially as businesses re-think in-person versus remote workspaces for their people.Perhaps most important of all: The midmarket needs software that's quick and less expensive to implement compared to big on-premise ERP systems. The Big Quotes:“So Goldilocks was sort of a modern software pioneer.” “This year we're upwards of 1,200 project reviews at this point.” “Because I'm thinking if it's too hot and you get a blob of that on your tongue, it's not going to be a good experience.” This episode is brought to you by BMC Software. Visit Cloud Wars for more.

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