From Hidden Champion to Cloud Leader: CEO Arno Schafer on UpCloud’s Vision

In this special season finale of Cloudscapes, we’re joined by Arno Schafer, CEO of UpCloud, for an in-depth conversation about his first six months leading the company and his vision for the future of cloud infrastructure in Europe.Arno shares what convinced him to take on the role at UpCloud, the surprising strengths he discovered within the team and product, and why he believes the European cloud industry is at a pivotal moment. From tackling the challenge of visibility as a “hidden champion,” to seizing the opportunity of data sovereignty and compliance in a shifting geopolitical landscape, Arno reflects on both the opportunities and responsibilities facing European providers today.We also discuss why businesses are increasingly moving between cloud providers, what customers really look for beyond price and performance, and how UpCloud is positioning itself as a trusted, flexible, and innovative alternative to the hyperscalers.If you’re curious about leadership in tech, the future of European cloud, or how companies can stand out in a crowded market, this episode offers valuable insights from the very top!

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