CMO Confidential
Episodes
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |
21 May 2024
Contributed by Lukas
A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent an...
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
14 May 2024
Contributed by Lukas
In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down ...
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
07 May 2024
Contributed by Lukas
A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses...
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
30 Apr 2024
Contributed by Lukas
A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to...
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
23 Apr 2024
Contributed by Lukas
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt H...
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
15 Apr 2024
Contributed by Lukas
A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how market...
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
09 Apr 2024
Contributed by Lukas
A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J dis...
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
02 Apr 2024
Contributed by Lukas
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime...
Marketing - The Battle Between Believers & Non-Believers - Part 2
25 Mar 2024
Contributed by Lukas
In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at ...
Marketing - The Battle Between Believers and Non-Believers: Part 1
18 Mar 2024
Contributed by Lukas
A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We ...
Sean Peters: A Report From the Media Front Lines of Publicis Media
12 Mar 2024
Contributed by Lukas
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Off...
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
04 Mar 2024
Contributed by Lukas
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the...
Seth Matlins: Is the CMO Position the Hardest Job in Business?
27 Feb 2024
Contributed by Lukas
A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeav...
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
20 Feb 2024
Contributed by Lukas
A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the ...
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
13 Feb 2024
Contributed by Lukas
Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening ...
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
06 Feb 2024
Contributed by Lukas
PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad...
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
30 Jan 2024
Contributed by Lukas
A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us...
Bob Liodice: The ANA CEO Talks About the Future of Marketing
22 Jan 2024
Contributed by Lukas
A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of ma...
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
15 Jan 2024
Contributed by Lukas
A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins ...
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
09 Jan 2024
Contributed by Lukas
A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim dis...
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
02 Jan 2024
Contributed by Lukas
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of me...
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
19 Dec 2023
Contributed by Lukas
A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 ex...
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion
12 Dec 2023
Contributed by Lukas
A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career ...
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it
05 Dec 2023
Contributed by Lukas
A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discuss...
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
21 Nov 2023
Contributed by Lukas
A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why...
Talking About Social Impact - The Marketplace, the Customer & the Marketer
14 Nov 2023
Contributed by Lukas
A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective...
Carilu Dietrich: B2B Marketing - A Report From the Front Lines
07 Nov 2023
Contributed by Lukas
A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time...
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
31 Oct 2023
Contributed by Lukas
A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data ...
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company
24 Oct 2023
Contributed by Lukas
A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and forme...
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace
17 Oct 2023
Contributed by Lukas
A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of M...
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence
09 Oct 2023
Contributed by Lukas
A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionar...
Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position
02 Oct 2023
Contributed by Lukas
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an ov...
Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs
25 Sep 2023
Contributed by Lukas
A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the ...
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
19 Sep 2023
Contributed by Lukas
A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary di...
Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing
12 Sep 2023
Contributed by Lukas
Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Disc...
Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down
05 Sep 2023
Contributed by Lukas
A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most res...
Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check
28 Aug 2023
Contributed by Lukas
A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Yo...
Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It
22 Aug 2023
Contributed by Lukas
Episode 32 A CMO Confidential Interview with Paul Hirsch, former EVP at Leo Burnett, and inaugural judge of the B2B Creative Lions at Cannes, who is c...
Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer
14 Aug 2023
Contributed by Lukas
A CMO Confidential Interview with Rob Chesnut, the former Airbnb General Counsel & Chief Ethics Officer, Chegg General Counsel, SVP of Trust & Safety ...
DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy
07 Aug 2023
Contributed by Lukas
A CMO Confidential Interview with D J Patil, currently an investor and partner at GreatPoint Ventures and formerly the Head of Data Products & Chief S...
Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next
31 Jul 2023
Contributed by Lukas
Episode 29 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author, and podcaster. Risha...
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism
25 Jul 2023
Contributed by Lukas
Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares h...
Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position
18 Jul 2023
Contributed by Lukas
A CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill s...
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future
11 Jul 2023
Contributed by Lukas
Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us throu...
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing
05 Jul 2023
Contributed by Lukas
Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply cha...
Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization
27 Jun 2023
Contributed by Lukas
Episode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization" A CMO Confidential intervi...
Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues
20 Jun 2023
Contributed by Lukas
Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joi...
Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse
13 Jun 2023
Contributed by Lukas
Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing ...
Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly
06 Jun 2023
Contributed by Lukas
Episode 21 - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New...
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing
31 May 2023
Contributed by Lukas
Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale,...
Kim Whitler: A Comprehensive Look at Fixing the CMO Position
29 May 2023
Contributed by Lukas
Episode 19 - A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started...
Paul Roetzer: A View from the Front Lines of Artificial Intelligence
29 May 2023
Contributed by Lukas
Episode 18 - A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligenc...
Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired
23 May 2023
Contributed by Lukas
Episode 17 - A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part 2 of ...
Ron Guerrier: Why Marketing and IT Should be BFF's
02 May 2023
Contributed by Lukas
Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers...
Kip Knight: Why CMO’s Should Learn Finance
24 Apr 2023
Contributed by Lukas
Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US bus...
Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it
18 Apr 2023
Contributed by Lukas
Episode 14 - A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kel...
Joe Perello: Lessons Learned as the First Ever CMO of New York City
18 Apr 2023
Contributed by Lukas
Episode 13 - Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees,...
Craig Coffey: How to Increase Your Chance of Succeeding as a CMO
04 Apr 2023
Contributed by Lukas
Episode 12 - A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way...
Tom Seclow: An Executive Search Perspective on Marketing and CMO's
28 Mar 2023
Contributed by Lukas
Episode 11 - A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one...
Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)
21 Mar 2023
Contributed by Lukas
Episode 10 - A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angel...
Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?
08 Mar 2023
Contributed by Lukas
Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldw...
Paul Madera: What do Venture Capitalists Really Think About Marketing
03 Mar 2023
Contributed by Lukas
Episode 8 - A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest fo...
John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't
22 Feb 2023
Contributed by Lukas
Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media bu...
Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting
15 Feb 2023
Contributed by Lukas
Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big ...
Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul
09 Feb 2023
Contributed by Lukas
Episode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitchi...
Jeff Serverts: Is The CMO Species Headed For Extinction?
08 Feb 2023
Contributed by Lukas
Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the...
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
27 Jan 2023
Contributed by Lukas
Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses...
Kip Knight - Why The Short Shelf Life Of CMOs
19 Jan 2023
Contributed by Lukas
Episode 2 - Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Ta...