CMO Confidential
Episodes
Marketing - The Battle Between Believers & Non-Believers - Part 2
25 Mar 2024
Contributed by Lukas
In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at ...
Marketing - The Battle Between Believers and Non-Believers: Part 1
18 Mar 2024
Contributed by Lukas
A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We ...
Sean Peters: A Report From the Media Front Lines of Publicis Media
12 Mar 2024
Contributed by Lukas
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Off...
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
04 Mar 2024
Contributed by Lukas
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the...
Seth Matlins: Is the CMO Position the Hardest Job in Business?
27 Feb 2024
Contributed by Lukas
A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeav...
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
20 Feb 2024
Contributed by Lukas
A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the ...
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
13 Feb 2024
Contributed by Lukas
Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening ...
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
06 Feb 2024
Contributed by Lukas
PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad...
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
30 Jan 2024
Contributed by Lukas
A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us...
Bob Liodice: The ANA CEO Talks About the Future of Marketing
22 Jan 2024
Contributed by Lukas
A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of ma...
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
15 Jan 2024
Contributed by Lukas
A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins ...
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
09 Jan 2024
Contributed by Lukas
A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim dis...
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
02 Jan 2024
Contributed by Lukas
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of me...
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
19 Dec 2023
Contributed by Lukas
A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 ex...
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion
12 Dec 2023
Contributed by Lukas
A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career ...
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it
05 Dec 2023
Contributed by Lukas
A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discuss...
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
21 Nov 2023
Contributed by Lukas
A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why...
Talking About Social Impact - The Marketplace, the Customer & the Marketer
14 Nov 2023
Contributed by Lukas
A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective...
Carilu Dietrich: B2B Marketing - A Report From the Front Lines
07 Nov 2023
Contributed by Lukas
A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time...
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
31 Oct 2023
Contributed by Lukas
A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data ...
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company
24 Oct 2023
Contributed by Lukas
A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and forme...
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace
17 Oct 2023
Contributed by Lukas
A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of M...
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence
09 Oct 2023
Contributed by Lukas
A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionar...
Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position
02 Oct 2023
Contributed by Lukas
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an ov...
Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs
25 Sep 2023
Contributed by Lukas
A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the ...
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
19 Sep 2023
Contributed by Lukas
A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary di...
Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing
12 Sep 2023
Contributed by Lukas
Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Disc...
Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down
05 Sep 2023
Contributed by Lukas
A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most res...
Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check
28 Aug 2023
Contributed by Lukas
A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Yo...
Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It
22 Aug 2023
Contributed by Lukas
Episode 32 A CMO Confidential Interview with Paul Hirsch, former EVP at Leo Burnett, and inaugural judge of the B2B Creative Lions at Cannes, who is c...
Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer
14 Aug 2023
Contributed by Lukas
A CMO Confidential Interview with Rob Chesnut, the former Airbnb General Counsel & Chief Ethics Officer, Chegg General Counsel, SVP of Trust & Safety ...
DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy
07 Aug 2023
Contributed by Lukas
A CMO Confidential Interview with D J Patil, currently an investor and partner at GreatPoint Ventures and formerly the Head of Data Products & Chief S...
Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next
31 Jul 2023
Contributed by Lukas
Episode 29 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author, and podcaster. Risha...
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism
25 Jul 2023
Contributed by Lukas
Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares h...
Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position
18 Jul 2023
Contributed by Lukas
A CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill s...
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future
11 Jul 2023
Contributed by Lukas
Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us throu...
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing
05 Jul 2023
Contributed by Lukas
Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply cha...
Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization
27 Jun 2023
Contributed by Lukas
Episode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization" A CMO Confidential intervi...
Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues
20 Jun 2023
Contributed by Lukas
Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joi...
Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse
13 Jun 2023
Contributed by Lukas
Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing ...
Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly
06 Jun 2023
Contributed by Lukas
Episode 21 - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New...
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing
31 May 2023
Contributed by Lukas
Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale,...
Kim Whitler: A Comprehensive Look at Fixing the CMO Position
29 May 2023
Contributed by Lukas
Episode 19 - A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started...
Paul Roetzer: A View from the Front Lines of Artificial Intelligence
29 May 2023
Contributed by Lukas
Episode 18 - A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligenc...
Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired
23 May 2023
Contributed by Lukas
Episode 17 - A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part 2 of ...
Ron Guerrier: Why Marketing and IT Should be BFF's
02 May 2023
Contributed by Lukas
Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers...
Kip Knight: Why CMO’s Should Learn Finance
24 Apr 2023
Contributed by Lukas
Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US bus...
Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it
18 Apr 2023
Contributed by Lukas
Episode 14 - A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kel...
Joe Perello: Lessons Learned as the First Ever CMO of New York City
18 Apr 2023
Contributed by Lukas
Episode 13 - Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees,...
Craig Coffey: How to Increase Your Chance of Succeeding as a CMO
04 Apr 2023
Contributed by Lukas
Episode 12 - A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way...
Tom Seclow: An Executive Search Perspective on Marketing and CMO's
28 Mar 2023
Contributed by Lukas
Episode 11 - A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one...
Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)
21 Mar 2023
Contributed by Lukas
Episode 10 - A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angel...
Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?
08 Mar 2023
Contributed by Lukas
Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldw...
Paul Madera: What do Venture Capitalists Really Think About Marketing
03 Mar 2023
Contributed by Lukas
Episode 8 - A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest fo...
John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't
22 Feb 2023
Contributed by Lukas
Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media bu...
Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting
15 Feb 2023
Contributed by Lukas
Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big ...
Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul
09 Feb 2023
Contributed by Lukas
Episode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitchi...
Jeff Serverts: Is The CMO Species Headed For Extinction?
08 Feb 2023
Contributed by Lukas
Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the...
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
27 Jan 2023
Contributed by Lukas
Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses...
Kip Knight - Why The Short Shelf Life Of CMOs
19 Jan 2023
Contributed by Lukas
Episode 2 - Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Ta...