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CMO School

LinkedIn for Fractional CMOs: From Profile to Pipeline

01 Oct 2025

Description

LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will they see you as another marketer, or as the strategic leader they’ve been looking for?In this episode, I’m joined by Mandy McEwen,  LinkedIn pro, founder of Mod Girl Marketing and Lumin, and someone who’s been ahead of the curve on LinkedIn since before it was cool. Mandy shares exactly how Fractional CMOs can:Turn their profile into a landing page that actually sellsDitch the “pitch slap” and start conversations that feel realPost content that builds authority and trust (without getting lost in the noise)Use LinkedIn as a true sales channel to consistently fill their pipelineIf you’ve been treating LinkedIn like a resume, or posting and hoping someone notices, this episode will show you a better way.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want🎓 Learn More → Fractional CMO School

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