CMO School
Episodes
How to EASILY Hit 6 Figures as a Fractional CMO With 1-2 Clients
16 Dec 2025
Contributed by Lukas
If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this e...
Fractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing Leaders
09 Dec 2025
Contributed by Lukas
If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and ...
The Work Beneath the Work: How I Rewired My Beliefs About Money, Success, and Worthiness (with Jess Belsky)
02 Dec 2025
Contributed by Lukas
You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something in...
The Fractional CMO Trap: When You’ve Built Yourself a Job
25 Nov 2025
Contributed by Lukas
If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you.So many experienced marketers end up stuck in what...
Next-Level AI: How to Use AI as a Fractional CMO
18 Nov 2025
Contributed by Lukas
AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It s...
Do I Have the Right Background to Be a Fractional CMO?
12 Nov 2025
Contributed by Lukas
If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you.I’m breaking down why there’s no “...
Finding Your Ideal Fractional CMO Clients (And Red Flags to Avoid)
04 Nov 2025
Contributed by Lukas
Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity.When you’re buildin...
Why You Need a Niche as a Fractional CMO (Even If You Don’t Want One)
28 Oct 2025
Contributed by Lukas
When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box m...
Rewire Your Subconscious for Business Growth with Mindi Huebner
21 Oct 2025
Contributed by Lukas
You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns.In this e...
How I Got Started As A Fractional CMO (and Why I Built Fractional CMO School)
14 Oct 2025
Contributed by Lukas
I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way...
Why So Many Fractional CMOs Burn Out (and How to Reset)
07 Oct 2025
Contributed by Lukas
I talk to so many Fractional CMOs who are exhausted, underpaid, and questioning if they made the right move stepping into this role. That’s exactly ...
LinkedIn for Fractional CMOs: From Profile to Pipeline
01 Oct 2025
Contributed by Lukas
LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will th...
How to Land Clients as a New Fractional CMO: A Behind-the-Scenes Coaching Call
23 Sep 2025
Contributed by Lukas
Struggling to land your first clients as a Fractional CMO? You’re not alone - and this episode will show you exactly how to fix it.I’m coach...
From Overwhelmed to His Biggest Launch Yet: Andy Kriebel’s Fractional CMO Client Case Study
16 Sep 2025
Contributed by Lukas
Meet Andy Kriebel. He’s a Tableau Visionary (aka one of the world’s top data visualization experts), a global trainer, and the kind of teacher who...
Radical Responsibility: The Mindset Every Fractional CMO Needs
09 Sep 2025
Contributed by Lukas
Being a Fractional CMO isn’t just about building campaigns or hitting KPIs - it’s about leadership.And leadership means you own it all: the wins, ...
How to Use ManyChat in Your Marketing in 2025
03 Sep 2025
Contributed by Lukas
Many marketers are still sending traffic to landing pages and wondering why conversions are low - when tools like ManyChat are delivering opt-in rates...
$620K in 90 Days: A Fractional CMO Client Case Study with Erin Stetzer
19 Aug 2025
Contributed by Lukas
This week’s episode is a behind-the-scenes case study with my client, Erin Stetzer — founder of Erin Stetzer Homes, a Houston-based luxury custom ...
From Nervous to Fully Booked: Abby’s First Year as a Fractional CMO
12 Aug 2025
Contributed by Lukas
When Abby left her agency leadership role, she was excited but nervous about stepping into the Fractional CMO world. “I’d done all the things in m...
Email Strategy for 2025: What You NEED to Know as a Marketer
17 Jul 2025
Contributed by Lukas
Email is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential.In ...
How to Generate Leads as a Fractional CMO with Suzy Crawford
08 Jul 2025
Contributed by Lukas
Struggling to generate consistent leads as a Fractional CMO? You’re not alone, and this episode is packed with practical strategies that actually wo...
Inside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMO
02 Jul 2025
Contributed by Lukas
What does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?In this episode, I’m joined by my...
How to Know If You’re Ready to Be a Fractional CMO (Even If You Don’t Feel Like You Are)
24 Jun 2025
Contributed by Lukas
You don’t need to know everything to be ready for the Fractional CMO role, but you do need to shift how you see yourself and show up.In this episode...
How to Get Over the Fear of Rejection: What’s Really Keeping You From Your Goals
18 Jun 2025
Contributed by Lukas
If you’ve ever held yourself back from posting, pitching, or showing up because you were afraid of being judged, rejected, or just not “ready” -...
How to Use Evergreen Funnels in Your Clients Strategies as a Marketer
17 Jun 2025
Contributed by Lukas
Evergreen funnels sound like the dream - automated leads, passive income, a marketing system that runs in the background. But for most businesses, fun...
Should You Ever Work for Free as a Marketer or Fractional CMO?
10 Jun 2025
Contributed by Lukas
I got an email recently that really made me think. It was from someone who turned down an unpaid speaking opportunity within my program, firmly statin...
How to Hire & Work With a Paid Ads Agency as a Marketer
04 Jun 2025
Contributed by Lukas
Paid ads can be a game-changer - but only if you know how to hire and manage the right team. As a Fractional CMO or marketing leader, your job isn’t...
I Hate Marketing
21 Feb 2025
Contributed by Lukas
Ever had a moment as a marketer where you thought, I hate marketing? You’re not alone. I’ve been there - more than once. But every single time, it...
Fractional CMO: The First 90 Days
21 Feb 2025
Contributed by Lukas
What actually happens in the first 90 days when a Fractional CMO steps into a business? Where should the focus be? How do you know if it’s working? ...
What is a Fractional CMO, anyways?
21 Feb 2025
Contributed by Lukas
The term Fractional CMO is everywhere right now, but let’s be real—most people have no idea what it actually means. If you’ve been wondering, Is...
Welcome to CMO School for Marketers and Fractional CMOs
21 Feb 2025
Contributed by Lukas
Welcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and found...