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CMO School

How to Use Evergreen Funnels in Your Clients Strategies as a Marketer

17 Jun 2025

Description

Evergreen funnels sound like the dream - automated leads, passive income, a marketing system that runs in the background. But for most businesses, funnels don’t work the way they expect.So, what separates a funnel that actually converts from one that just burns time and money?In today’s episode, I sit down with Cheyenne Buttrey, founder of Copygirl.co, to break down what marketers need to know before investing in a funnel.We’re covering:Who should (and shouldn’t) be using evergreen funnelsWhat most marketers get wrong about funnel strategyThe biggest mistakes that kill funnel performance before they even launchWhat elements make a funnel actually work—and what data marketers should be trackingIf you’ve ever wondered when and how to implement a funnel, this episode will give you the clarity you need.

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