Help, my CEO says we should be using AI

Ever feel like AI is the shiny new toy everyone’s talking about, but you’re not sure what to do with it? In this episode of CMO Therapy, I sit down with marketing maestro Sumeet Vermani to cut through the hype and uncover what AI really means for marketers. We’re tackling the big questions: - Where do you even start with AI? - Should you focus on tech or strategy first? - And what’s the right balance between human creativity and machine efficiency? Sumeet shares real-world examples, from AI-generated personas to global content localisation, and even a glimpse into AI-powered sales coaching. Plus, we explore how to avoid AI pitfalls, foster collaboration across teams, and create a future-ready marketing strategy. If you’ve ever wondered how AI could transform your marketing team (or secretly feared it might replace you), this is the episode for you. Expect actionable insights, a few laughs, and a hefty dose of inspiration. Don’t miss it! Music clip by Filo Starquez, Divergence

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