CMO Therapy
Episodes
The two speed CMO
09 Dec 2025
Contributed by Lukas
Ever been asked “So… are you more brand or demand?” and felt your soul leave your body? Same. In this episode of CMO Therapy, I sit down with th...
In brand we trust (but please bring the leads)
25 Nov 2025
Contributed by Lukas
In this episode of CMO Therapy, we’re diving deep into one of marketing’s most hotly debated topics: how to balance brand investment with the cons...
Who moved my MQL? Adventures in alignment
11 Nov 2025
Contributed by Lukas
Sales and marketing - same team, right? So why do so many companies still treat them like distant cousins who only talk at family reunions? In this ep...
Keeping the marketing engine running while everyone jumps onboard
28 Oct 2025
Contributed by Lukas
What happens when everyone in your company suddenly becomes a marketer?In this episode of CMO Therapy Lucy chats with Sam Schrager, CMO at BCB Group, ...
Distribution is the hot topic no-one talks about
14 Oct 2025
Contributed by Lukas
Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short.In this episo...
It takes a village (to close a deal)
30 Sep 2025
Contributed by Lukas
Closing a deal isn’t about one superstar channel swooping in to save the day - it really does take a village. In this episode of CMO Therapy, I sit ...
Ctrl+Alt+Declutter
16 Sep 2025
Contributed by Lukas
Ever looked at your marketing tech stack and thought, “How the hell did it get this bad?” You’re not alone. In this episode of CMO Therapy, I si...
Fractional attraction
02 Sep 2025
Contributed by Lukas
The world of marketing has shifted and one of the biggest changes we’ve seen is the rise of the fractional CMO. In this episode of CMO Therapy, I si...
Growing pains and marketing gains
29 Jul 2025
Contributed by Lukas
What does growth actually look like across different company stages? And why do so many CMOs and CEOs get it wrong?In this episode of CMO Therapy, I...
Partner marketing beyond the press release
15 Jul 2025
Contributed by Lukas
Partner marketing: powerful strategy or PR vanity project?In this episode of CMO Therapy, I'm joined by the fabulous fintech marketing leader Yuli...
The glass ceiling conundrum: break it or bounce off
01 Jul 2025
Contributed by Lukas
Ready for a dose of real talk about squiggly careers and breaking through glass ceilings in marketing? In this episode of CMO Therapy, I sit down wit...
Brand builds, revenue sells - who gets the trophy?
17 Jun 2025
Contributed by Lukas
In this episode, we’re diving into one of the hottest debates in marketing: does brand or revenue get the trophy? I’m joined by Keith Povey, who’...
Intrapreneurial instincts in big marketing teams
03 Jun 2025
Contributed by Lukas
What’s it really like working in a big marketing team at a large company? In this episode of CMO Therapy, Lucy sits down with the brilliant Nicola H...
Attribution chaos: Are marketers their own worst enemy?
20 May 2025
Contributed by Lukas
In this episode of CMO Therapy, Lucy is joined by the brilliant Emma Westley to unravel the emotional rollercoaster that is marketing attribution. Yep...
Passport, please: Marketing’s unexpected trip to ‘going global’
06 May 2025
Contributed by Lukas
Ever had that moment where your CEO casually says to you “I've had an idea, let’s go international, so congratulations your market just tripled”...
How to scale marketing when the budget says 'No'
22 Apr 2025
Contributed by Lukas
Scaling marketing without a bottomless budget? It’s a balancing act - part strategy, part scrappiness and a whole lot of creativity! In the episode ...
Don’t let your ABM stand for Account-Based Mayhem
08 Apr 2025
Contributed by Lukas
ABM. Three letters that should mean strategic gold… but all too often spark confusion, chaos and, let’s face it, mayhem.In this episode of CMO Th...
From funnels to fettuccine: Navigating the spaghetti buying journey
25 Mar 2025
Contributed by Lukas
Are you mapping your marketing to the buyer’s journey? Or just following sales?Marketers love a good strategy - but are we mapping ours to how buyer...
Oh, you thought THAT was marketing? Hhhmmm let’s chat
11 Mar 2025
Contributed by Lukas
Walking into a company as the first marketing leader (or the new one) is a wild ride. Everyone has an opinion on what marketing should be—branding, ...
Community spirit: less ghosting, more hosting
25 Feb 2025
Contributed by Lukas
Ever feel like marketing is just a lonely game of shouting into the void? Well, guess what? It doesn’t have to be. In this episode of CMO Therapy, I...
Not just ‘Dear John’: the real secrets of successful marketing
11 Feb 2025
Contributed by Lukas
In this episode of CMO Therapy, I sit down with Kathryn Strachan - marketing powerhouse, author and fractional CMO - to uncover the secret sauce of co...
Help, my CEO says we should be using AI
28 Jan 2025
Contributed by Lukas
Ever feel like AI is the shiny new toy everyone’s talking about, but you’re not sure what to do with it? In this episode of CMO Therapy, I sit dow...
Sales + marketing = a revenue tag team
14 Jan 2025
Contributed by Lukas
In this episode of CMO Therapy, I’m joined by Alex Ford, a true marketing genius who effortlessly bridges the gap between sales and marketing. Toget...
Water like plans and fluid marketing
31 Dec 2024
Contributed by Lukas
In this episode of CMO Therapy, we dive into the art of fluid marketing with Helen Owen, a marketing guru in the world of payments and an expert in na...
Think like a challenger: doing more with less without losing your mind
17 Dec 2024
Contributed by Lukas
When it comes to thinking like a challenger brand, I couldn’t think of anyone better to ask advice, other than the amazing Eric Fulwiler. With oodle...
When marketing met finance: how to speak CFO
03 Dec 2024
Contributed by Lukas
In this episode I speak to Andrea Linehan, Fractional CMO, Advisory Board member for the CMO Council, and previously CMO for CurrencyFair. Andrea and...
An introduction to CMO Therapy
19 Nov 2024
Contributed by Lukas
Welcome to my new podcast, CMO Therapy! Wait, what’s that, another podcast? OK OK. Give me a minute to tell my story. My name is Lucy Heavens and...