Distribution is the hot topic no-one talks about

Think your content and campaigns are strong? Think again. Because if you’re not nailing distribution, they’re probably falling short.In this episode of CMO Therapy, Lucy sits down with Yoann Pavy, CMO at AI Apply, to unpack the hardest, most under-discussed part of marketing - distribution. Inspired by that killer quote, “A bad product with great distribution makes money. A great product with no distribution dies quietly,” this conversation dives deep into why distribution is now the ultimate growth advantage.Yoann explains how social platforms like TikTok have flipped the playbook, where every post is its own campaign and why marketers need to think distribution first if they want real results. Expect spicy takes, practical advice and a few reality checks for any marketing leader still obsessing over ideas instead of reach.As Yoann says: “The idea is already there - you just have to look, copy what works and execute.”

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