Community spirit: less ghosting, more hosting

Ever feel like marketing is just a lonely game of shouting into the void? Well, guess what? It doesn’t have to be. In this episode of CMO Therapy, I sit down with the brilliant Gemma Livermore - founder of Women of FinTech and FS International Marketing Lead at Seismic - to dive into the power of community.We’re talking about more than just networking. This is about real human-to-human connections, building trust, and creating a marketing strategy that doesn’t just sell but actually matters. Gemma shares how brands can grow loyal advocates (without being salesy), why community-driven marketing is the secret weapon every marketer needs, and how to get leadership buy-in when they start asking about ROI.If you’ve ever wondered how to turn your audience into a thriving, engaged community, this episode is a must-listen. Tune in and learn how to build something that lasts.Music clip by Filo Starquez, Divergence

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