Akshay Khanna of Jackpot.com: Digitizing the $120 Billion Dollar Lottery

In this insightful episode of CMO Weekly, host Hayley Clover sits down with Akshay Khanna, the Co-Founder and CEO of Jackpot.com, to explore the bold move of digitizing the $120 billion US lottery industry.Akshay, a visionary leader with a strategic background spanning StubHub, Harris Blitzer Sports & Entertainment, and private equity, discusses how his team is "reimagining how Americans experience one of their oldest pastimes—lottery—at the tap of a phone". He reveals the blueprint for building a high-growth, regulated e-commerce platform in a historically analog market where 99% of purchases are still made in-person, typically with cash.Key Takeaways You'll Learn:The Digitization Challenge: How Jackpot.com is pioneering a lottery courier platform that allows users to purchase official lottery tickets directly from their mobile devices.Building Trust & Integrity: The critical importance of prioritizing security, trust, and regulatory integrity to establish a foundation for long-term growth in the gaming space.The CMO's Role in a Regulated Industry: Strategies for successful market entry and rapid expansion across multiple US states.Responsible Gaming as a Feature: Why responsible gaming safeguards (including default spending limits) are a core part of the product and business model.Marketing Partnerships: The power of bold brand partnerships, such as the collaboration with the New York Yankees, to acquire customers and build credibility.Tune in for a masterclass on navigating complex regulatory landscapes, leveraging consumer tech experience in a legacy industry, and scaling a disruptive e-commerce business built on convenience and trust.About CMO Weekly: "CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers, uncovering their strategies, challenges, and success stories.

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