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CMO Weekly

From a tiny apartment to 20000 stores across the US | Ryan Meegan, CMO & Co-Founder - Dude Wipes

13 Sep 2024

Description

In this episode, we spoke with Ryan Meegan, who co-founded Dude Products with his three buddies in a tiny Chicago apartment in 2011. What started out as four dudes with a crazy idea has become one of the biggest brands in men's hygiene. Dude waves. And we're not talking small time here. Dude wipes are now the number two selling in the country (pun intended). Stocked in over 20 to 20,000 stores across the USA. The ride's the guy who took dude wipes from hustling in the performance marketing trenches to partnering with the NFL, MLS, NASCAR, and leagues like the WWE and BFL. This year, he even led the launch of Dude, the world's first nationwide mass media campaign, Best Clean Pants Down. Not bad for something that started in the grab department. Connect with us: https://linktr.ee/cmoweekly https://www.instagram.com/cmoweekly/ https://www.tiktok.com/@cmoweekly https://www.openfortunemagazine.com/ [email protected] Check out OpenFortune: https://www.openfortune.com/ https://www.linkedin.com/company/openfortune/ https://www.instagram.com/openfortunecookie/ https://twitter.com/openfortune https://www.facebook.com/profile.php?id=100066500388536 Connect with Ryan: https://www.linkedin.com/in/ryan-meegan-07971859/ Check out DudeProducts:  @DudeProductsTV  https://www.instagram.com/dudewipes/ https://www.tiktok.com/@dudewipes https://www.facebook.com/DudeProducts/ https://twitter.com/dudewipes https://dudewipes.com/

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