Ivan Vučković of Casumo: Growth Hacking & Leadership in iGaming

In this episode of CMO Weekly, we sit down with Ivan Vučković, a seasoned marketing leader with over 18 years of experience in e-commerce, omnichannel sales, and digital advertising. As the Growth Director of one of the most innovative online iGaming providers, Ivan shares his insights on scaling brands, navigating a competitive market, and driving transformational change.From his early days in web hosting to his entrepreneurial ventures and successful business exits, Ivan's journey is packed with lessons on leadership, strategic marketing, and adapting to industry shifts. He dives deep into the challenges of growth marketing, balancing creativity with data, and the evolving role of leadership in fostering innovation.If you're a marketer looking to refine your approach to growth, a startup founder navigating scale, or simply curious about the future of the iGaming industry, this episode is packed with valuable takeaways. Plus, Ivan shares his thoughts on hiring top talent, the future of digital advertising, and the one thing he wishes he had known earlier in his career.Tune in for an engaging and insightful discussion that will leave you rethinking your growth strategies!

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