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CMO Weekly

Jarrod Frankel of AxonDAO: From Construction to Actualizing WEB3's Potential

29 Apr 2025

Description

Get ready to have your mind blown! 🤯 In this episode, we sit down with Jarrod Frankel of AxonDAO, a marketing powerhouse who's at the forefront of the Decentralized Science (DeSci) movement. We explore how blockchain technology is breaking down traditional barriers in scientific research and the CRITICAL role marketing plays in this transformation. Jarrod takes us on his UNBELIEVABLE journey, from his early days to becoming a CMO in just FIVE years! 🚀 You'll learn how he's leveraging content strategy, digital innovation, and community engagement to shape the future of science. Here's what you'll discover:- The JAILBREAK from traditional B2B marketing to the cutting edge of DeSci - How Web3 is challenging traditional research publishing - The power of storytelling in building brands and communities - Actionable strategies for brands to learn from decentralized communities - Jarrod's insights on career growth and success Whether you're a marketer, scientist, or simply curious about the future, this episode is a MUST-WATCH!Key Takeaways: - DeSci is reshaping how scientific research is funded and shared. - Marketing plays a vital role in communicating the value of DeSci. - Building strong communities is essential in the Web3 space.

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