Mandy Rassi of Michaels: From Craft Store to Cultural Brand

In this episode of "How the F*ck Did You Get That Job?", we dive into the impressive career journey of Mandy Rassi, a marketing powerhouse with experience spanning some of the biggest names in the industry. Mandy takes us back to her college days at Miami University in Ohio, where her unique blend of psychology and women's studies laid an unexpected yet powerful foundation for her future in marketing. She shares her experiences at Procter & Gamble (P&G), where she honed her skills in consumer and market knowledge, working on iconic brands like Old Spice, Tide, and Gain. The conversation then transitions to her pivotal role at Kroger where she leveraged data science to drive strategy and eventually led brand marketing for the grocery giant. Mandy provides invaluable insights into:The importance of understanding consumer behavior and cultural trends. How to effectively build and evolve brands in a rapidly changing market. The power of data in shaping marketing strategies and driving business growth. Navigating career transitions and embracing new challenges. Whether you're a marketing professional, a business student, or simply curious about what it takes to succeed in the world of brand management, this episode is packed with valuable lessons and inspiring stories.

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