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CMO Weekly

Stacey Kendall on Building Chomps Into an Iconic Snack Brand

06 Jan 2025

Description

How do you transform a niche snack into a household name? Stacey Kendall, SVP of Marketing at Chomps, shares her journey from e-commerce pioneer to driving brand equity for a better-for-you snack brand. From navigating the challenges of cookie deprecation in paid advertising to scaling Chomps into retail giants like Walmart and Whole Foods, Stacey reveals her strategies for combining ROI-focused marketing with long-term brand-building efforts. šŸŽ§ Listen the full interview to uncover her insights on leadership, brand storytelling, and the evolution of marketing in the CPG space

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