Coaching for Leaders

718: How Leaders Can Use the Algorithms for Good, with Sandra Matz

03 Feb 2025

Audio

Description

Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. That’s why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it’s going, and the opportunity you have to make the world a bit better. Key Points Everyone knows everything in a small town (for better or worse). In the same way, psychological targeting can be used for both evil and good. Psychological targeting already is successful at identifying wealth, personality, income level, and sexual orientation – and keeps improving. None of this is going away. Understanding how the game of targeting is played can help you make it work to your advantage. Leaders and organizations who use targeting responsibly can do tremendous good, including helping people save money and flag early interventions for health crises. Be transparent with what data you’re collecting and how you’re using it. Consider newer practices like federated learning that protect privacy and provide permission-based access. Design systems and practices that anticipate the reality of future leaders with different values. Resources Mentioned Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) The Reason People Make Buying Decisions, with Marcus Collins (episode 664) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Coaching for Leaders

718: How Leaders Can Use the Algorithms for Good, with Sandra Matz

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment