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Code Story: Insights from Startup Tech Leaders

S12 Bonus: Daniel Shnaider, Warmy.io

19 Feb 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

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Today's episode is brought to you by .techdomains. And this one hits close to home. Back in 2016, I was building my startup and went hunting for that perfect .com and found next to nothing. So I did what every founder does, settled. Here's what I wish someone had told me. You're building a tech startup, just get a .techdomain. It instantly tells investors and customers what you're about.

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Don't overthink it. Get a .techdomain for your startup today. This episode is sponsored by Unblocked. AI code generation is moving fast, but quality and confidence, well, they haven't kept pace. The core problem is shared context. Unblocked was built to solve this specific problem. The code review platform is built on the same context senior engineers rely on when reviewing code.

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The result is fewer comments, higher signal, and reviews teams actually trust. Get a free three-week trial at getunblocked.com slash codestory. That's getunblocked.com slash codestory. This episode is sponsored by Mesmo. If your team is collecting large volumes of logs, metrics, and traces, but still struggling to get timely answers, Mesmo can help.

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Mesmo is an active telemetry platform that processes and enriches observability data in real time before it's stored or analyzed. That means lower data volume, lower cost, and faster root cause analysis across your existing observability tools. To see how it works, get a demo at mezmo.com slash codestory. That's M-E-Z-M-O dot com slash codestory. This episode is sponsored by BrainGrid.

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If you are building with AI coding tools, but your features keep breaking, you need to check out BrainGrid. It is the product management agent for AI builders. BrainGrid turns messy ideas into clear specs, tasks, and prompts that coding agents like Cursor and Claude can actually build the right way. Ship real software, not fragile prototypes. Start free at braingrid.ai.

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The answer is simple and not simple. This is the combination between what the user wants and actually what the market needs. Because some of the time, if you talk not to the right users, they can lead the product not to the right place. I think first of all, it's a gut feeling, something inside you that telling you, okay, this is a big problem that you need to solve.

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And this is the main direction plus minus that you want to go. But on top of it, you need a real feedback from a paying customer, not from your mom, not from your friends, not from your wannabe customers. Customers that actually swipe the card. I'm Daniel Schneider, and I'm the CEO and the co-founder of Warme.io. This is CodeStory. A podcast bringing you interviews with tech visionaries.

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Six months moonlighting. There's nothing on the back end. Who share what it takes to change an industry. I don't exactly know what to do next. It took many guys to get right. Who built the teams that have their back. A company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind. All that infrastructure was a pain.

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Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, mind you. Took it off the shelf and dusted it off and tried it again. To ride the ups and downs of the startup life. You need to really want it. It's not just about technology. All this and more on Code Story. I'm your host, Noah Laupart.

Chapter 2: What inspired Daniel Shnaider to start building businesses?

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So it's built by people that actually working hard was until today, very dedicated and very motivated. They are not alumni of Harvard or some ex Google or ex Facebook, but they are very dedicated. They give their all to the company. And I think this is the real asset of our company. As you step out on the balcony, you look across all that you've built. What are you most proud of?

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I think the team is incredible. I'm really proud. I'm really proud of our team. These people are crazy, telling you. They are crazy because, first of all, they believe me, and I don't have any words to express what I feel. These people believing in me, believing in the product, and now, obviously, I proved them.

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that it's not like beliefs and they're all like like a family we are like a family actually and they're respectful people build great relationship never ever someone left the company i just want to tell never ever someone left the company we let people go but no one came to me and said i'm leaving never happened so i think the team here is something unbelievable

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Let's flip the script a little bit. Tell me about a mistake you made and how you and your team responded to it. So many mistakes. A lot of features that I thought will help us to grow. And we wasted a lot of time and a lot of money to develop them. Just went to the garbage. Many of them. And features are equals money. And as a bootstrap company, as I said, every dollar counts.

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And when I direct the team to develop a feature that can cost, I don't know, tens of thousands of dollars when you pay the engineers and... all the people around it and then you made a huge mistake because nobody needs this feature nobody or will nobody's willing to pay for this feature so you it's very hard for us bootstrap company so it's a huge mistake and it's also demotivating the team right

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Then you direct them to do and you push them to do faster and faster. We need it faster. And in the end, they see that we don't make money out of it. In our company, everything is open, by the way. Everyone knows about everything. Some of the time you make mistakes, but when you stand in front of everyone and say, I did a mistake and it's fine. And you can make mistakes and it's fine.

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And everything is okay. We keep pushing. So this is how we cope with mistakes and we learn from it. It's one step to the success, yeah. Let's move forward then. What does the future look like for Warmy.io or the product, the team, the company, all the things? Tell me what the future looks like. First of all, we have an exact goals.

Chapter 3: How did Daniel identify the problem of email deliverability?

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Exact goals obviously related to the growth of the company in terms of revenue. But the future is very clear for us. We now invest a lot in artificial intelligence. We actually built an internal team led by PhD in AI and we are developing for a long time already

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our propriety algorithms for email deliverability and actually we build we are building the most sophisticated email deliverability expert on earth and with AI if you will have deliverability problem you will talk not to a person but to AI that knows much more replies much faster and reacts and we are the first that are doing it in the market we have the biggest database of deliverability issues and this is what we do train and yeah

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Okay, let's switch to you, Daniel. Who influences the way that you work? Name a person or many persons or something you look up to and why. I know many people, but it's not related to, I would say, to specifically running tech companies. It's about keep pushing. Running a business and running a startup is a crazy journey. A lot of ups and downs, very hard, unpredictable.

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But you need always to wake up with new energy and say, today I'm going to win. And Arnold Schwarzenegger is the one that I really love listening when I'm a bit down. So, his quote is, everything is impossible until someone does it. And try me, push me to the limit, try me, I will show you, you know, I will show you what I can do.

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Yeah, so Schwarzenegger is my, I think the favorite that I listen to when I need a bit of energy. Last question, Daniel. So you're getting on a plane and you're sitting next to a young entrepreneur who's built the next big thing. They're jazzed about it. They can't wait to show it off to the world and can't wait to show it off to you right there on a plane.

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What advice do you give that person having gone down this road a bit?

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I think I will not tell something that nobody knows but I think if you really believe in what you're doing never ever give up and find the right way around it and try to build the best team you can because with a great team you can go very far and that's it so the team and never ever stop never ever stop if you really believe in what you're doing

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But really believe, not like you have doubts about it. No. If you believe inside you that you're going to have something, you know, and you believe in your journey, so never stop. There's so many solutions to solve one problem. That's fantastic advice. Well, Daniel, thank you for being on the show today. Thank you for telling the creation story of Warme.io. Thank you so much.

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Thank you for having me. And this concludes another chapter of CodeStory. Code Story is hosted and produced by Noah Laphart. Be sure to subscribe on Apple Podcasts, Spotify, or the podcasting app of your choice. And when you get a chance, leave us a review. Both things help us out tremendously. And thanks again for listening.

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