Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing
Podcast Image

Code Story: Insights from Startup Tech Leaders

S12 Bonus: Prashanth Tondapu, Innostax

11 Feb 2026

Transcription

Chapter 1: What is the background of Prashanth Tondapu?

0.031 - 23.017 Noah Laphart

This episode is sponsored by BrainGrid. If you are building with AI coding tools, but your features keep breaking, you need to check out BrainGrid. It is the product management agent for AI builders. BrainGrid turns messy ideas into clear specs, tasks, and prompts that coding agents like Cursor and Claude can actually build the right way. Ship real software, not fragile prototypes.

0

23.577 - 49.358 Noah Laphart

Start free at braingrid.ai. This episode is sponsored by Unblocked. AI code generation is moving fast, but quality and confidence, well, they haven't kept pace. The core problem is shared context. Unblocked was built to solve this specific problem. The code review platform is built on the same context senior engineers rely on when reviewing code.

0

49.378 - 64.653 Noah Laphart

The result is fewer comments, higher signal, and reviews teams actually trust. Get a free three-week trial at getunblocked.com slash codestory. That's getunblocked.com slash codestory. This episode is sponsored by Mesmo.

0

Chapter 2: How did Prashanth transition from product development to consulting?

65.194 - 87.21 Noah Laphart

If your team is collecting large volumes of logs, metrics, and traces, but still struggling to get timely answers, Mesmo can help. Mesmo is an active telemetry platform that processes and enriches observability data in real time, before it's stored or analyzed. That means lower data volume, lower cost, and faster root cause analysis across your existing observability tools.

0

87.19 - 113.209 Noah Laphart

To see how it works, get a demo at mezmo.com slash codestory. That's M-E-Z-M-O dot com slash codestory. Today's episode is brought to you by dot tech domains. And this one hits close to home. Back in 2016, I was building my startup and went hunting for that perfect dot com and found next to nothing. So I did what every founder does, settled. Here's what I wish someone had told me.

0

113.809 - 124.302 Noah Laphart

You're building a tech startup. Just get a dot tech domain. It instantly tells investors and customers what you're about. Don't overthink it. Get a dot tech domain for your startup today.

0

Chapter 3: What is the creation story of Innostax?

127.673 - 148.652 Prashanth Tondapu

So for us as a services company or the execution engine for founders and other people, right? We don't really have code as the MVP. For us, the MVP is the trust. How fast you can actually build the trust is our MVP. And for us, it's not build once and let go of it. Like every new client, you have to build trust. And how quickly you can build trust is what it comes down to.

0

148.632 - 167.898 Prashanth Tondapu

So when it comes to MVP, for us, we have built a system which is like the transparency kind of a DMC. Ultimately, we are also people on the other side of the fence. Obviously, we have the skills to build it, but showing the ownership, being in charge of the outcomes rather than, okay, you pay us so much for so much of our time. I am Prashant Tondapu.

0

168.019 - 170.502 Prashanth Tondapu

I am the founder and CEO of InnoStacks Tech LLC.

0

174.207 - 180.96 Noah Laphart

This is CodeStory. A podcast bringing you interviews with tech visionaries. Six months moonlighting.

0

Chapter 4: How does Innostax define its MVP?

180.98 - 201.648 Noah Laphart

There's nothing on the back end. Who share what it takes to change an industry. I don't exactly know what to do next. It took many guys to get right. Who built the teams that have their back. A company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind. All that infrastructure was a pain. Yes, we've been fighting it as we grow.

0

201.788 - 209.456 Noah Laphart

Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, mind you. Took it off the shelf and dusted it off and tried it again.

0

Chapter 5: What strategies did Innostax use to build trust with clients?

210.096 - 231.795 Noah Laphart

To ride the ups and downs of the startup life. You need to really want it. It's not just about technology. All this and more on Codestory. I'm your host, Noah Lappart. And today, how Prashanth Tandapu is helping you build your software one and a half times faster. Helping you save 35% on your project budget.

0

236.72 - 256.666 Noah Laphart

Prashanth Tandipu was born and raised in India, now living in New Delhi, the capital there. He claims to be a textbook nerd, loving technology and information. He reads a lot, primarily Eastern philosophy and stuff on being enlightened, basically pointing him to skills and accepting reality. He's married with two girls, nine and four years old, along with a Labrador and a German Shepherd.

0

257.166 - 281.628 Noah Laphart

He says that having three girls in the house means he has three supreme leaders. Prashanth has worked for companies in the past focused on products, companies like McAfee and the Advisor Board Company. Outside of that, he started to build product after product, but no one wanted to buy said products. Eventually, he was tasked to advise a company in product delivery, which then changed everything.

0

Chapter 6: How has Innostax scaled and matured over time?

284.211 - 287.095 Noah Laphart

This is the creation story of Innistax.

0

290.332 - 310.101 Prashanth Tondapu

InnoStax is a software implementation process engine, which is built around software developers, basically. In plain terms, it's a software consulting company. But how it got built is a very interesting story. I never wanted to do consulting. My first job was with McAfee as part of their antivirus team and all. And I always loved products.

0

310.141 - 327.113 Prashanth Tondapu

And after that, I worked with a company called Advisory Board Company, which was also into products. And I obviously wanted to build something cool and not knowing. Obviously, as a software developer, you don't really have a domain as such, right? And like I worked in medical, I worked in security and stuff like that. But I was open to doing whatever, but something new.

0

327.634 - 338.109 Prashanth Tondapu

And that is where I started building some products. And being a software guy with marketing experience and stuff like that, you know how it goes. You sit in your own room, imagine what the world needs, and you build it.

0

Chapter 7: What hiring lessons did Prashanth learn while building his team?

338.129 - 357.717 Prashanth Tondapu

You spend one month heads down, build it. I did that two or three times and tried whatever marketing I understood. Got like 10,000 flyers printed, stood outside the buildings and trying to give them flyers so that they can use it and stuff like that. Nothing worked. Like almost two or three months, I was trying to do this, building everything, then going over there. Nobody wanted the product.

0

357.697 - 374.7 Prashanth Tondapu

Then there was one guy who said he mentors SaaS founders. So I thought probably he'll teach me something which I do not know. And I went and met him. Apparently, he was mentoring a couple of other companies. And he said, oh, so you're a tech guy. So one of the companies that I'm mentoring needs some help. Can you help them with that?

0

375.461 - 381.79 Prashanth Tondapu

So I went there and they told me I'll have to take over as the director of engineering and stuff like that. There were two other guys.

0

Chapter 8: What future vision does Prashanth have for Innostax?

381.81 - 403.468 Prashanth Tondapu

It's a very small company. The guys were not able to deliver the way I thought they would deliver. So I ended up coding the whole thing. Then that's when I realized, okay, so I get paid for my time. That's how I realized that I could do this as a job. So that is when I started reaching out to all the people that I had worked with before in the US. And that's how consulting journey started.

0

403.488 - 406.013 Prashanth Tondapu

Like it was a one person team to begin with.

0

409.199 - 427.275 Noah Laphart

So let's dive into that, maybe that one person team then. So, you know, I asked questions on this show about MVPs. That sounds like an MVP for Enistax, right? So that first version of what you were bringing to life with Enistax, tell me about that and how long it took you to create and bring up and erect and what sort of tools you're using to bring it to life.

0

428.302 - 450.141 Prashanth Tondapu

So for us, as a services company or the execution engine for founders and other people, right? We don't really have code as the MVP. For us, the MVP is the trust. How fast you can actually build the trust is our MVP. And for us, it's not build once and let go of it. Like every new client, you have to build trust. And how quickly you can build trust is what it comes down to.

0

450.121 - 471.312 Prashanth Tondapu

So when it comes to MVP for us, we have built a system which is like the transparency kind of a DMC. Ultimately, we are also people on the other side of the fence. Obviously, we have the skills to build it, but showing the ownership, being in charge of the outcomes rather than, okay, you pay us so much for so much of our time. So that is where our MVP is. Building trust as soon as possible.

471.832 - 485.832 Prashanth Tondapu

The tools are being super honest about it. Obviously, like sharpening your skills and be there. Make execution so boring for the founders, right? Or like the people who are in charge that they don't have to think about it. So that is basically our MVP.

486.217 - 502.805 Noah Laphart

Tell me about a decision or a trade-off you had to make with that first MVP and focus on trust, right? Maybe you had to approach the problems that you're delivered in a specific way, right, to make sure that trust was established. Tell me about that and how you coped with those decisions.

504.007 - 521.589 Prashanth Tondapu

So the hard decision was always saying no. In the sense, obviously, everybody wants to scale, but we have always put as a company value, right? We have put trust above the scale. And there were many times where we did not feel confident that we could actually take on stuff and we had to say no.

521.99 - 543.186 Prashanth Tondapu

So that was a big thing because like coming from a tech background and not knowing business as business, you try to think in first principles as much as you can. And even though first principles said, say no, but all the business stuff that you build up in your head wants you to say yes and build a parachute while you figure it out and stuff like that, which I don't believe in.

Comments

There are no comments yet.

Please log in to write the first comment.