Coffee & Compete
Activity Overview
Episode publication activity over the past year
Episodes
Klue at IntelliCon: Masters Series Part II | Ryan Sorley and Jason Oakley
07 Jun 2022
Contributed by Lukas
In the second part of this seven-part series, Adam talks to DoubleCheck Research CEO Ryan Sorley (01:51) and Klue's Senior Director of Product Marketi...
#41 - Lessons from a Career in Compete | Mayur Palta, Databricks
02 Jun 2022
Contributed by Lukas
Adam is joined by Mayur Palta, Competitive Intelligence Leader for Data Management and Win/Loss Program Leader at Databricks, to talk about what's m...
Klue at IntelliCon: Masters Series Part I | Lisa Goldberg and Nadeem Khan
31 May 2022
Contributed by Lukas
In the first part of this seven-part series, Adam talks to Ellucian's Lisa Golberg (02:44) and Coca-Cola's Nadeem Khan (14:52) at SCIP IntelliCon 2022...
#40 - Cutting Out Competitive Chaos (with a Maturity Model) | Brad Lawless, Movista
25 May 2022
Contributed by Lukas
Adam is joined by Movista's Sr. Director of Product Marketing Brad Lawless to talk about how the Competitive Enablement Maturity Model has helped him ...
#39 - Is it Impossible to Move Beyond the Meat Industry? | VERSUS
19 May 2022
Contributed by Lukas
Adam and Ben revisit a 2021 article in which Adam looked at the battle between Beyond Meat and Impossible Foods. But we got it wrong. Actually, Beyond...
#38 - Success-ifying Competitive Enablement | Clara Smyth, Brandon Bedford
11 May 2022
Contributed by Lukas
Adam is joined by Slack's Sr. Product Marketing Manager Clara Smyth and Klue's Competitive Enablement Manager Brandon Bedford for this month's edition...
#37 - Live(ish) from SCIP IntelliCon 2022 | Part II
04 May 2022
Contributed by Lukas
Adam is joined by six Competitive Enablement experts on Day 2 of SCIP IntelliCon 2022 for Part II of our two-part series. The experts talk about commo...
#36 - Live(ish) from SCIP IntelliCon 2022 | Part I
28 Apr 2022
Contributed by Lukas
We're doing it LIVE(ish) from IntelliCon 2022 in Minneapolis, Minnesota. Adam is joined by some of the absolute best pros in Competitive Enablement an...
#35 - Nailing Your First 90 Days on the Job | Andrew McCotter-Bicknell, ClickUp
14 Apr 2022
Contributed by Lukas
Adam is joined by ClickUp's Head of Competitive Intelligence Andrew McCotter-Bicknell to talk about Andrew's first 90 days in his role at ClickUp and ...
#34 - 5 Rules of Selling Against Your Competitor | David Priemer, Cerebral Selling
07 Apr 2022
Contributed by Lukas
Adam is joined by best-selling author David Priemer and Enterprise Sales Leader at Klue Alex Cook for this month's edition of Competitive Enablement L...
#32 - Why HBO Max Will Dominate Netflix within 10 Years | VERSUS
24 Mar 2022
Contributed by Lukas
Adam is joined by Klue's Content Writer, and Producer of this podcast, Ben Ronald to dive into this month's edition of VERSUS in HBO VERSUS Netflix. ...
#31 - Giving 5000 Sellers What They Need to Win | Ben Scheerer and Pete Codevilla, Red Hat
17 Mar 2022
Contributed by Lukas
Adam is joined by Red Hat's dynamic competitive enablement duo Ben Scheerer and Pete Codevilla to talk about how they enable a sales team of more than...
#30 - Competing as a Market Leader | Tara Scott, Benevity
11 Mar 2022
Contributed by Lukas
Adam is joined by Benevity's manager of growth and market intelligence Tara Scott to discuss the opportunities and challenges of competing as a market...
#29 - Building Comparison Pages That Crush Your Competitors | Federico Jorge, Stack Against
03 Mar 2022
Contributed by Lukas
Adam is joined by Federico Jorge, founder at Stack Against, for this month's installment of Competitive Enablement LIVE! Federico and Adam dive into w...
#28 - How Apple Stole the Smartphone Crown | VERSUS
25 Feb 2022
Contributed by Lukas
On January 8th, 2022 BlackBerry closed its phone service for good. Meanwhile, during that time Apple has emerged as the smartphone market leader withi...
#27 - Differentiating in the Cyber Security Space | Pat Wall, Imperva
17 Feb 2022
Contributed by Lukas
Adam is joined by Imperva's Head of Competitive Intelligence Pat Wall to talk about how to compete and differentiate in the ultra-competitive cyber se...
#26 - Is Sales Confidence THE Critical Metric for your Competitive Program? | Brandon Bedford, Klue
10 Feb 2022
Contributed by Lukas
Adam is joined by Klue's own Competitive Enablement Manager Brandon Bedford in the first installment of our new series, Brandon Builds a Competitive E...
#25 - Closing the Deal: How PMMs and Sellers Can Partner to Knock Out Competitors | Mitch Comstock, LeadIQ & Qayam Noorani, Klue
04 Feb 2022
Contributed by Lukas
Adam is joined by Product Marketing Manager at LeadIQ Mitch Comstock, Account Executive at Klue Qayam Noorani, and hundreds of other guests for our se...
#24 - The Secret to Establishing Competitive Enablement at the Enterprise Level | Chris Agnoli, Juniper Networks
27 Jan 2022
Contributed by Lukas
Adam is joined by Chris Agnoli, Competitive Enablement Lead at Juniper Networks, to talk about what it's like to create a highly successful competitiv...
#23 - The Battle for Electric Vehicle Supremacy | VERSUS
21 Jan 2022
Contributed by Lukas
We're kicking off Season 2 of the Competitive Enablement Show with a bang (or a bolt). Every month, we're going to be taking a look at some of the fie...
#22 - Best of Season 1 | The Competitive Enablement Show
22 Dec 2021
Contributed by Lukas
It’s been an incredible first season of the Competitive Enablement Show.So we wanted to do a little year-in-review, and stitch together some of our ...
#21 - Putting Intel into Action: Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable
10 Dec 2021
Contributed by Lukas
Adam is joined by Alex McDonnell, Market and Competitive Intelligence Lead at Airtable, to dive into Alex's journey as a competitive expert throughout...
#20 - Nailing Your Next Win-Loss Interview | Ryan Sorley, CEO, DoubleCheck
03 Dec 2021
Contributed by Lukas
We're doing it live! Adam is joined by Ryan Sorley, Founder and CEO at DoubleCheck Research. This episode was recorded as part of our first-ever Com...
#19 - Why Your Customers are Churning and What You Can Do About It | Natasha Narayan, CEO, IcebergIQ
25 Nov 2021
Contributed by Lukas
Adam is joined by Natasha Narayan, CEO & Co-Founder at IcebergIQ, for the first-ever in-person recording of the Competitive Enablement Show from Klue'...
#18 - Building a Competitive Intelligence Newsletter People Actually Want to Read | Nick Larson, Bananatag
12 Nov 2021
Contributed by Lukas
Adam McQueen is joined by Nick Larson, Product Marketing Manager at Bananatag (soon to be Staffbase), and Brandon Bedford, Account Executive at Klue, ...
#17 - Enabling Product Teams With Competitive Intelligence and Earning a Strategic Voice at the Leadership Table | Fiona Finn, Unbounce
22 Oct 2021
Contributed by Lukas
Adam McQueen is joined by Fiona Finn, Director of Product Marketing at Unbounce, to talk about how she scaled the influence of Unbounce's competitive ...
#16 - How to Succeed as a Competitive Team of One | Mark Balkenende, Matillion
06 Oct 2021
Contributed by Lukas
Adam is joined by Mark Balkenende, Sr. Director of Product Marketing at Matillion, to share the biggest lessons he's learned about succeeding as a com...
#15 - What Does it Take to Differentiate? | James Doman-Pipe, Remote
23 Sep 2021
Contributed by Lukas
Adam is joined by James Doman-Pipe, Sr. Product Marketing Manager at Remote, to talk about why many companies fail to stand out from their competitors...
#14 - The Secret to Scaling your Competitive Program | Clara Smyth, Slack
15 Sep 2021
Contributed by Lukas
Adam is joined by Clara Smyth, Sr. Product Marketing Manager at Slack, to talk about her experiences launching and scaling different competitive enabl...
#13 - The Intelligent Path to Revenue | Udi Ledergor, Gong & Jason Smith, Klue | The Marchitect Podcast
09 Sep 2021
Contributed by Lukas
In this episode of The Marchitect podcast, Udi Ledergor, CMO at Gong, and Jason Smith, CEO at Klue, share their approaches to interlocking sales and...
#12 - Launching and Scaling a Competitive Enablement Program Effectively | Product Marketing Life
02 Sep 2021
Contributed by Lukas
Tamara Schebel, VP of Product at Klue, joined the Product Marketing Life podcast to talk about the best ways to start and scale your competitive enabl...
#11 - What Competitive Intelligence Should you be Collecting? | Dave Barker
26 Aug 2021
Contributed by Lukas
Adam is joined by Dave Barker to share his best strategies for collecting competitive intel.In the episode, we got into how Dave finds quality competi...
#10 - How do you Outsell your Competitors? | Anthony Iannarino & Jacob Gebrewold
05 Aug 2021
Contributed by Lukas
Guest host Jacob Gebrewold is joined by Anthony Iannarino to discuss his book 'Eat Their Lunch: Winning customers away from your competition'.In the e...
#9 - Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari
22 Jul 2021
Contributed by Lukas
Adam is joined by Maggie Kullman, Product Marketing Manager @ Clari, and Ryan Sexauer, Revenue Enablement Manager @ Clari, to share how they establish...
#8 - Shifting your Competitive Program from Reactive to Proactive | Chris Kaniszewski, UiPath & Lisa Kalner Williams, Agorapulse
16 Jul 2021
Contributed by Lukas
Adam is joined by Chris Janiszewski, Director of Market Intelligence @ UiPath, and Lisa Kalner Williams, Product Marketing Manager @ Agorapulse, to sh...
#7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
23 Jun 2021
Contributed by Lukas
Adam is joined by Colby Kennedy, Product Marketing Manager @ Reputation, to share his best tactics for training sales to use competitive intelligence ...
#6 - How to Get Executive Support for your Competitive Program | Scot Kim, Director, Lenovo
09 Jun 2021
Contributed by Lukas
Adam is joined by Scot Kim, Director @ Lenovo, to share how he's earned executive support for various competitive programs that he has led over his ca...
#5 - How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot
19 May 2021
Contributed by Lukas
Adam is joined by Justin Topliff, Senior Product Marketing Manager @ Highspot, to share how he's scaled his competitive enablement program at a hyper-...
#4 - Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt
11 May 2021
Contributed by Lukas
Adam is joined by Chris Owen, Director of Product Management @ Saviynt, to share some of the tactics he used to launch a competitive program quickly a...
#3 - What Intel Helps Sales Win a Competitive Deal?
03 May 2021
Contributed by Lukas
Adam is joined by Jacob Gebrewold, Account Executive @ Klue, to share an end-user perspective on the content that sales need to win their next competi...
#2 - Debunking the Myths of Competitor Pricing
29 Apr 2021
Contributed by Lukas
In today's episode Vincent Lo, Klue VP of Product Marketing, is joined by a panel of market research experts April Glosser, Brady Jensen, and Phillipe...
#1 - How to Get Sales Buy-in for Your Competitive Enablement Program
21 Apr 2021
Contributed by Lukas
Adam is joined by Alex Organ, Competitive Program Strategist @ Klue, to talk about some of her best strategies for earning sales adoption during the e...