Learning from the Šestic-Squeaky Standoff: Lessons Beyond the Dispute

Dive into a rich blend of drama, innovation, and community spirit in this coffee-centric episode! We explore the tempest that brewed between Squeaky Coffee, Saša Šestic, and Nucleus over the intriguing extract chilling technology. For those who've caught a meme or heard whispers, we're here to clarify the froth from the espresso. Discover the intriguing narratives behind Thailand's start-up Squeaky Coffee and the Australian coffee entrepreneur, Saša Šestic, with his portfolio of coffee ventures. As tensions percolate over patents on Instagram, we ponder: can social media adjudicate in business disputes? Delve into the delicate art of communication in a crisis—when and how should businesses apologize? Reflect on the chasm that can emerge between brand promises of community and collaboration and their real-world actions. Above all, celebrate the potent unity of the coffee community. Their collective voice underscores the transformative power of togetherness in the industry. Join us for this aromatic journey that goes beyond the bean, examining the dynamics between Squeaky Coffee, Šestic, and Nucleus. Pour yourself a cup and tune in for an episode that's as invigorating as your morning brew.

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