Crafting the world barista champtionships

From being an 'immigrant' who wanted to shed the stereotype by doing something really American to being told later in life that she was 'too American, this is a world competition', Cindy Ludviksen has the shaped the World Barista Championships to be the leading global coffee competition. It has profoundly changed countless lives over its 25 year history and given the barista profession credibility. This interview highlights how Cindy stepped up as a volunteer, shaking off prejudices about her identity to transform an obscure 'sideline' event at trade shows, into a global phenomenon. This is a case study in leadership, without the authority of an official position and as a minority and a woman. We learn about the early days of the WBCs and how it evolved to become the professional body it is today. We also get insights into Cindy's aspirations for the future of the WBCs. For anyone in the coffee industry who has been touched by these competitions, this is essential listening. You can also comment and watch HEREFind out more about Cindy through Specialty Coffee Assocation and her Linked In

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