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Podcast E11: How to write like a thought leader

11 Jun 2019

Description

- What good thought leadership looks like (and what it doesn’t)- The four essential ingredients for any thought leadership piece- Two key skills – in addition to writing – you need to produce compelling thought leadership- How to measure the effectiveness of a piece of thought leadership- How to balance original thought leadership with the brand voice- Why you need to appeal to readers at an emotional level – even in professional services

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