Sarah Whitten, CNBC

In today's episode, we have a special guest joining us, Sarah Whitten from CNBC. Sarah is an entertainment reporter based in Los Angeles. She has been covering the industry for nearly a decade.  During the episode, Sarah shares her tips for effective pitching, including the importance of building relationships with sources and crafting attention-grabbing headlines. She also reveals the types of stories she focuses on, from Hollywood news to box office trends, and expresses her interest in expanding her coverage to include more extensive coverage of the music industry. Sarah also gives us an inside scoop on the value of exclusives and embargoes and how they impact her work. Additionally, she discusses her preferred method of communication, her appreciation for background sources, and the challenges of managing a packed inbox.

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