109 - Inside Instagram: Adam Mosseri's Insights and Algorithm Changes

Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. In this episode you will learn:Adam Mosseri's updates on algorithmic changes within Instagram and FacebookHow Instagram is giving credit to original creators and limiting visibility of copied contentWhy ‘shares’ and ‘saves’ are currently the most important engagement metricsInstagram's focus on video content being driven by consumer behaviour and demandHow Instagram plans to use its hashtag system to diversify content on explore pages-What were your key takeaways from this week's episode? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollectiveWebsite - www.thesocialcollective.co.nzLet’s work together - Book a CallHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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