How to Build a Powerful Personal Brand on LinkedIn with Rosie Chong

Is LinkedIn just for job seekers? Not anymore.If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities.This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world.We’re breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you’re still working a 9-to-5.In This Episode, We Cover:Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now)The biggest myths about LinkedIn marketing (and why most people get it wrong)How to position yourself as a thought leader and build credibility—even if you’re just starting outWhat kind of content actually performs on LinkedIn (it’s NOT just polished corporate updates)The power of storytelling in personal branding and why it’s your competitive edgeHow to grow your LinkedIn audience without spending hours on the platformThe secret to balancing a full-time career while building a brand (without burnout)How LinkedIn can open doors to career opportunities, brand deals, and business growthIf you’ve been waiting for the right time to start building your personal brand, this is it.Connect with Rosie Chong:LinkedIn: Rosie ChongWebsite: www.rosiechong.com.auTikTok & Instagram: @rosiechongHave a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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