Scaling Events, Energy & Impact with Amy Dickinson

In this episode of Coffees & Content, we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right.We’re welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum.This isn’t a conversation about fluffy event tips. It’s an honest look at what actually drives results.Inside this episode:The difference between version one and version two of the Social Summit - and what Amy’s taking into round threeHow to market and monetize events before you have social proofA smarter approach to brand partnerships and what “mutual value” really meansWhat most people get wrong about profit, sponsorships, and marketing eventsWhy organic strategy, creator reach, and community building outperformed paid adsReal talk on burnout, boundaries, and protecting your energy before, during, and after an eventIf you’ve ever wondered what it really takes to grow an event (or if you’re dreaming of turning your idea into something tangible) this episode will help you think (and plan) more strategically.We also share a few creative strategies we’ve both used to build our brands through partnerships and presence - not pressure.Resources & mentions:Follow @thesocialsummit on InstagramCheck out our event sponsor & strategy kits at thesocialcollective.co.nzStay tuned for the Coffees & Content merch line + our new “Conversation Cards” dropping in 2025Next Event Alert: 🗓️ The next Social Summit is happening on (NEW DATE) 23rd April Follow @thesocialsummit for ticket updates, speaker reveals, and partnership opps.If today’s episode resonated, let us know - or share it with a founder friend who’s scaling with soul.🎧 Subscribe, follow, or tune in on YouTube for more honest conversations about brand, marketing, and growth.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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