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Coffees and Content

Social Sessions: The Power of Social Media Trends

23 Jul 2025

Description

In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes. Oh .. and as a bonus, we're chatting about our own experiences with advertising, podcast growth, and the importance of having a clear intention behind content creation.Episode Takeaways:Building a community is essential for long-term success.Marketing strategies should focus on customer engagement and value.Celebrity trends can significantly influence consumer behavior.Sustainability of trends is crucial for brand longevity.Creating complementary products enhances customer experience.Intentionality in content creation leads to better audience connection.Adapting strategies in response to challenges is vital for growth.Effective advertising requires a combination of organic and paid strategies.Growing a podcast involves understanding audience demand and intention.Every action taken in business contributes to the bigger picture.Want to join me in Aussie in September at The Social Summit? Use code SOCIAL50 at checkout for a wicked discount!!Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email [email protected] Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

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