How Voice Can Influence a Brand's Top Line

The rise of voice isn't going to replace visual interface but instead, complement it in a dual-modality model. Given this development, brands must look at voice holistically and add it to their UX and UI strategy. As consumers increasingly begin to interact with voice, brands can leverage this shift to have greater influence on purchase decisions of consumers and improve their top-line. Tune into part three of our podcast series ‘From Eyes to Ears: Getting Your Brand Heard in the New Age of ‘Voice’’ where our panel of experts Jason Pedone, Senior Vice President, Mobile Banking & Emerging Channels, Truist; Mark Taylor, Senior Vice President, Cognizant Digital Experience, and Manish Bahl, Associate Vice President, Cognizant Center for the Future of Work, explore voice and visual becoming a part of a dual-modality strategy, investment priorities and the top-line influence of voice on sales.

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