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Cognizant Podcasts

Why Is Digital The Fuel Of The Future

05 Oct 2016

Description

Data is the crude oil of the digital economy. When refined with predictive analytics and modeling techniques, data can power personalized offers that boost customer loyalty, create upsell and cross-sell opportunities, and generate greater share of wallet. Digital is reconfiguring the world, says Prasad Chintamaneni, President, Global Industries and Consulting. Listen on.

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