Why Search is Key for Streaming Businesses

For media streaming service providers, search plays a crucial role in connecting relevant content to customers. It needs to be constantly tested basis user insights and performance. The focus should not just be on what consumers want via search but what more they can find from the media company’s existing listings. Tune into our final installment of our three-part podcast series featuring Chris Kuthan, Global Head Of Business Development for direct to consumer at Amazon Web Services, and Simon Adams, Chief Product Officer at Gracenote, a Nielsen company and Tiran Dagan, Chief Digital Officer and Head Of Industry Solutions for Communications, Media and Technology at Cognizant, who discuss the importance of enhancing search’s role and improved content browsing capabilities.

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