Online and IRL: Sustainable Internet Business Beyond the Personal Brand

Callie Rojewski refuses to accept that logging off is the only solution to our complicated relationship with technology. In this conversation, she shares her journey from a decade of banging her head against the creator economy wall to building her branding and business strategy company, Online and IRL.“Online and IRL” helps entrepreneurs and creators move beyond the pressure and perils of sustaining a personal brand to build truly sustainable platforms rooted in authentic connection and long-term impact. In partnership with Cyber Collective, she helps people learn about how to protect themselves online and use ‘internet street smarts’. For anyone who has ever wondered if their brand should be one based around their personal identity and name or broadened to an organization or studio name, this conversation might help you make up your mind!  You can find Callie at: https://www.onlineandirl.com/https://www.cybercollective.org/IG: @callieand.co and @@onlineandirl

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