Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s where the magic (and the business growth) really happens.In this episode we get real about what it takes to build that kind of space. We dive into:Why purpose-led brands are better positioned to build lasting communitiesThe difference between an audience and a community (and why mistaking the two is a common pitfall)The ripple effects of generosity, from real-time feedback to stronger brand trustWhat we learned from running our own 10-day challenge with 250+ businesses and why we we stopped resisting the word ‘community’If you’ve been resisting the idea of community building, or wondering whether it’s worth the energy, this episode might just change your mind.Find out more about the 10 Day Challenge we talk about and join the waitlist here: www.themarketingcollective.co.nz/chaostoclarityFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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