Collectively - Purpose-led business and marketing
Episodes
Collective wins and fails - what worked and didn't in 2025?
17 Dec 2025
Contributed by Lukas
What worked and what really didn’t in marketing in 2025?In this episode, we spill the tea on the wins and fails we witnessed across the year. From c...
Persuasive messaging without the ick
03 Dec 2025
Contributed by Lukas
So many entrepreneurs have been taught that messaging is about persuasion, urgency, or cleverly pushing people toward a yes. No wonder it feels uncomf...
The future of work - creating win-win for all with Dr. Angela Jackson
19 Nov 2025
Contributed by Lukas
Despite all the innovation and technology available to us, at the core of every successful business is its people.In this episode, we speak with Dr An...
Hononga: The power of connection with Tracy Manu
05 Nov 2025
Contributed by Lukas
At the heart of everything — business, leadership, creativity, success — is connection.Connection to ourselves.Connection to each other.Connection...
Creativity, connection and community with Gin Wigmore
22 Oct 2025
Contributed by Lukas
In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business.One of N...
Community Building
08 Oct 2025
Contributed by Lukas
Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s wh...
Wealth & Wellbeing with Shanita Friedlander
24 Sep 2025
Contributed by Lukas
Whatever success looks like for you, there’s likely to be a dependence on wealth to make it viable.In this episode of Collectively, we explore three...
Money Stories and how they can run your business
10 Sep 2025
Contributed by Lukas
Money stories and how they can run your business with Jane Guy Is your money story holding you back? You can have the most beautiful brand and the ri...
Positioning Strategies
27 Aug 2025
Contributed by Lukas
On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the pe...
Is your own idea of you and your business keeping you stuck?
13 Aug 2025
Contributed by Lukas
What if the thing holding your business back… is you?In this powerful episode, we dive into the invisible forces that shape how we show up in busine...
COLLECTIVELY'S 1st Birthday - 12 months of Collectively
30 Jul 2025
Contributed by Lukas
We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday!Join us as ...
Using AI ethically and effectively in your marketing
16 Jul 2025
Contributed by Lukas
There’s a lot of chatter out there about AI and how to use it in your marketing.While we’re in agreement with a lot of the advice, we think there’...
Digital sustainability & the ethics of AI
02 Jul 2025
Contributed by Lukas
Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and...
Productivity - more impact, less burnout
18 Jun 2025
Contributed by Lukas
What if productivity isn’t about doing more — but doing what matters?In this episode, we chat with Productivity Consultant Rachel King, who’s fl...
Embracing seasons and cycles in business
04 Jun 2025
Contributed by Lukas
Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think.What if slowin...
Harvesting more time, money & freedom in your marketing
21 May 2025
Contributed by Lukas
Harvesting more time, money and freedom in your marketingFeeling like marketing is eating up all your time and energy? In this episode, we unpack why ...
Family Business - When It's Personal
07 May 2025
Contributed by Lukas
In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business —...
Ethical investing, transparency and business impact with Pathfinder
23 Apr 2025
Contributed by Lukas
In this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager....
Generation B: The journey to B Corp with Tim Jones from Grow Good
09 Apr 2025
Contributed by Lukas
In this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on ...
The Value of Brand
26 Mar 2025
Contributed by Lukas
What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and...
15 Years of Charity Foundership
12 Mar 2025
Contributed by Lukas
What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity suppor...
Embracing neurodiversity in marketing and the workplace
26 Feb 2025
Contributed by Lukas
When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged ...
Building an authentic personal brand that connects
12 Feb 2025
Contributed by Lukas
Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing ...
Where to start with strategic marketing planning
29 Jan 2025
Contributed by Lukas
For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think a...
A new paradigm in business with Libby Robertson
15 Jan 2025
Contributed by Lukas
This episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to L...
Your relationship with your business - by design or default?
18 Dec 2024
Contributed by Lukas
It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of ...
Connecting with your audience through emotion
04 Dec 2024
Contributed by Lukas
In our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know abo...
Defining your target audience without bias or stereotypes
20 Nov 2024
Contributed by Lukas
Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage...
Sustainability reporting for SMEs
06 Nov 2024
Contributed by Lukas
In this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG ...
Agencies - how to get the best and avoid the worst of them
23 Oct 2024
Contributed by Lukas
We’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It h...
Building brand credibility with certifications & standards
09 Oct 2024
Contributed by Lukas
Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or...
Are you an antisocial entrepreneur?
25 Sep 2024
Contributed by Lukas
We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the ...
Can cause marketing help you further your own brand’s impact?
11 Sep 2024
Contributed by Lukas
Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and t...
How intentional are your values?
27 Aug 2024
Contributed by Lukas
So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? ...
The purpose of purpose
13 Aug 2024
Contributed by Lukas
Just another marketing buzzword? We don't think so...Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world...
Welcome to Collectively - meaningful marketing for ethical entrepreneurs
30 Jul 2024
Contributed by Lukas
Welcome! We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business ca...
Does the first time always suck?
29 Jul 2024
Contributed by Lukas
We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to g...