In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business.One of New Zealand’s most acclaimed international artists, Gin is known for her distinctive, raw and soulful voice. Her lyrics - vulnerable, fierce, and boldly defiant - often speak to a life lived outside the lines.Gin’s unapologetic resolve to embrace every feeling and experience, and turn it into art for the rest of us, should inspire businesses wanting to create more meaningful connections with their customers and communities too.There’s a lot the business world can learn from the arts, which is what we explore and more inside:Creating your own rule book and operating from intuition;Starting locally to spark change in your communities;Why we need more critical and creative thinkers (and Mums) in business.What many don’t know is that Gin is also an accomplished business owner. While her approach to business may mirror a beautifully chaotic process of creating art, there’s no denying that her grit and attention to detail, and her effortless way of sparking joy in every moment, is just some of the magic behind her success.And, as she embarks on her latest business venture, we hear what it’s like in her world, to create from the heart and be driven by purpose to serve.BTW, you heard it here first - Gin’s new restaurant and winebar will open in Kingsland, Auckland in early 2026.We can’t wait!!If you’re looking to create a brand that feels unapologetically you and take it to market in a way that feels aligned with your values, check out our Mentorship Programme at www.themarketingcollective.co.nz/mentorship For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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