What worked and what really didn’t in marketing in 2025?In this episode, we spill the tea on the wins and fails we witnessed across the year. From client work to our own marketing, domestic challenges to international hurdles - this was a year of shake-ups and survival stories. Inside we explore:What it took for small businesses to overcome a year of fighting fires The brands that came out better off and those who didn’t (in our humble opinions)Marketing campaigns that impressed us and the channels that delivered the mostWe also discuss a pretty major values-based decision we had to make around how we deliver this podcast - a platform conundrum many purpose-led businesses would have encountered this year too.If you’re looking for a shortcut to some of this year’s biggest learnings in marketing, this episode won’t disappoint.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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