Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you.Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected to your business is something you’ve considered. Either way, how can you be transparent and authentic with how you talk about your partnership, ensuring that it’s a genuine part of your story, and not just a campaign or a trend?In this episode we explore cause marketing: what it is, whether it’s right for your business and what to consider when it comes to aligning your brand with a cause, and how to avoid any pitfalls.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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