Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing to no one. Really understanding your audience goes beyond demographics - especially in an increasingly diverse world. In this episode we’re talking about how to craft effective, inclusive brand persons (or buyer personas) by digging into the psychographics that drive decisions and avoiding bias and stereotypes.And if you want to grab that free persona workbook we mentioned in this episode, visit www.markmywords.co.nz and hit the ‘DIY copy resources’ tab.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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