The purpose of purpose

Just another marketing buzzword? We don't think so...Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. It's good business, but it's also good for business!For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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