Just another marketing buzzword? We don't think so...Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. It's good business, but it's also good for business!For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related