Using AI ethically and effectively in your marketing

There’s a lot of chatter out there about AI and how to use it in your marketing.While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly. Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required. In this episode we explore the incredible ways that AI can assist you in your marketing - from generative prompts that support your content creation, through to agentic solutions that can automate tasks that currently cost you time and money. We discuss the opportunities of knowledge assistants and deep research, as well as the feeds you can give to ensure your marketing is on message, on tone and on brand every time.But, we also identify the red flags and the unintended costs of AI tools - not to stop you from leveraging their power - but to help you use them with more intentionality and less waste.Just remember, success in marketing isn’t defined by the tasks you do or how fast you do them. It’s in the connection with your audience. For that, whether you use AI or not, you need strong brand foundations. If you feel yours need revisiting, our Mentorship programme has everything you need to build strong foundations and use them strategically across all major marketing channels, to grow your audience and your business in alignment with your values. Learn more at www.themarketingcollective.co.nz/mentorshipFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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