So many entrepreneurs have been taught that messaging is about persuasion, urgency, or cleverly pushing people toward a yes. No wonder it feels uncomfortable.This episode offers a different lens: we talk about persuasion as clarity, as resonance, and as a way of saying ‘I see you and I understand where you are right now’.We explore how to communicate without slipping into fear-based tactics, how to speak to the emotional truths behind your audience’s goals, and why connection always comes before conversion.We also talk about the six principles of ethical influence and how to use them to strengthen your message, not manipulate behaviour.If you’re ready to craft messaging that actually feels aligned — messaging that reflects who you are, what you believe, and the people you're here to support — you’ll love this conversation.For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related