Where to start with strategic marketing planning

For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way.Planning can feel daunting though, so in this episode we’re breaking it down to help you prepare a plan-on-a-page that will keep you focused and intentional with your actions.To help you get started, Marijke has shared this helpful free resource with you which you can access here: https://marijketimmers.com/strategicplanFor more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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