Building an authentic personal brand that connects

Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer.You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do).Today we’re talking about how to step into your role as a thought leader, how to showcase your expertise without feeling ‘salesy’ and how to build a really authentic personal brand (without blurring the line into TMI or oversharing).For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

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